An entertaining fundraising event further strengthened client’s brand position as Hong Kong’s leading property development/management company with a top-notch portfolio in the city’s Central Business District (CBD).

The race was designed as a mini-scene recreation of a white collar’s climb up the corporate ladder from graduate to senior executive with all its trials and tribulations in the form of an obstacle-ridden course, using as race track client’s top-grade office buildings and major roads in the CBD. To build a strong identity for the event, a host of event-specific items were created including logo, mascot, souvenir item, T-shirt, award certificates, a prop briefcase etc. The result was an exhilarating event that was as much a carnival as an obstacle relay race, and all for a good cause, too.

This project is an iF Award winner (2009) and Astrid Awards Gold Award winner (2009).

Location: Charter Road, Central

Client: Hongkong Land