A space conveying the Coca-Cola brand history, regional development, sponsorship programs and global visions through fun-filled, approachable designs emphasising interactivity.

A 360-degree approach is adopted whereby the displays are not only at eye level but also suspended from the ceiling to create a floating effect while some exhibits are displayed in glass cases embedded in the floor. The space sees the ubiquitous presence of the logo colors of red and white with the extensive use of spherical shapes, reminiscent of the bubbles in a frizzy drink. The contours of the Coca-Cola bottle and cocoa bean are also embodied in the museum environment echoing the brand’s super-graphics. To appeal to youngsters, an “I Coke” zone embraces interactive and audio visual elements where they can play multi-media games; download the jingle online; watch various Coke commercials through special binoculars and learn the pronunciations of Coca-Cola in different languages. The overall effect is one of enveloping visitors in a kaleidoscopic multiplicity of Coca-Cola symbols and images.

Location: Pudong Export Process Area, Shanghai

Client: Coca Cola